The presence of nine-time world champion in the premium class motor racing, Valentino Rossi, on the Ducati team in MotoGP season predicted in 2011 had little effect on sales in Indonesia. It is different when the defending team Yamaha. Effect on sales is due more to general market segmentation, while Ducati is clear for the premium class.
This comment was voiced by the President Director of PT Indonesia August Sani Nugroho Ducati at the launch of Ducati Diavel in SCBD area, South Jakarta, today. "The presence of Rossi on the Ducati many influential figures in terms of the rider will spur the sports atmosphere in trademark, not on sales volume," said August.
Because, he added, the premium motorcycle market in Indonesia is very small at under 1 percent of the total volume. However, there remains the potential for considering the different experiences offered a premium sport bike products. Ducati Indonesia PT targeting increased sales 100 percent from 50 units last year to 100 units during 2011.
"Ducati has a unique consumer characteristics. In addition to well-established at the level of life, they also have their own desire to motorcycle sport," beber August.
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